Open the new ad group and click on Segments from the sidebar.Fill in the ad group details and click Save. Select Display, Native, or Video ad groups.Select a campaign and create a new ad group by clicking on + Ad Group.
Once you save these changes, the added keywords will be part of your final defined Keyword list.Ĭontextual Targeting For Display, Native and Video With the Programmatic matched Website URL list, from the page analysis, you can extract keywords to add to your segment. You can further analyze them to fine-tune the keywords. Iii) The Programmatic (Display, Native, Video) section, displays a sample list of websites and web apps matched to your keywords and URLs. Ii) Search Phrases (suggestions which can be used for your Search campaigns)
After saving the segment, you will be directed to the below UI, which displays:. XPO will save your new Segment which you can link to a Display or Search ad group. Based on the selected keywords, you can also choose to exclude or select required for certain words. You can check the dropdown list and opt for any of our supported languages for your contextual segment. XPO also detects the language of your keywords. XPO will target your ad messages to these matched apps as they fall within the category of your selected keywords. The Matched Apps gives you a list of web-based apps (Google Play Store and Apple App Store) related to your keywords. From the list of Matched URLs or your inputted URL, click on Page Analysis for a list of suggested relevant keywords based on the URLs and click + Add Keywords to include them in your segment. These are more generic and cover a broader view of the prospect's intents. Suggested Keywords in the system are based on the keywords you inputted first. Select a few and click + to include them in your segment. XPO will automatically analyze and suggest semantically related words to the keywords and web URL you inputted, to extract more relevant keywords for you. This will give you a list of keywords matched to the entered URL and save the keywords based on your ad strategy like Desirable, Required, and/or Excluded keywords for your segment. You can also input a URL related to your industry or competitor and click enter. Name your segment and type the most relevant keywords related to your industry and ad message. Under the Utility menu, Select Segments. This is an optional step and can be linked to both a Search or a Display campaign, depending on the ad message and industry targeting. The contextual segment is created before you create your campaign and ad group. Pre-Campaign Segment Creation (For Cross-Channel) When the prospects’ keyword matches with your ad message keywords, the ad will be shown.Ĭontextual targeting is timely and relevant content where ads are optimized to appear when a user actually needs that product. 
For Search campaigns, naturally, a keyword input by a prospect to the search bar, captures the intent at that moment. It is the placement of an ad on websites or web-based apps that are directly relevant to the product or service being sold in the ad message.
Contextual Targeting is applicable to Programmatic (Video, Display, Native, and Email) campaigns, except Audio, Connected TV and OTT .Ĭontextual targeting refers to targeting your ad messages to prospects, based on their interests, relevance, and theme to what they are browsing, whether on websites or web-based apps. In short, it matches the ad message with keywords or categories of the website or web-based app that the prospect browses.
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